Blog
Membership 101: Data, Data, Data
If you’ve been following this series – and I hope you have! – you’ve probably noticed that I talk a lot about data. You need data to calculate LTV. You need data to construct your…
Read More →Membership 101: Life Time Value
One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” The answer is not obvious. For example, let’s say you invest $1000 on…
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Being a First-Time Attendee
Note: my good friend Joan Eisenstodt had asked for people to share our experiences as first-time attendees for her Fridays With Joan column for Meetings Today. I realized that some of my blog readers might…
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Membership 101: Ladders of Engagement Revisited
Once members join, the next question becomes: How do you keep them? How do you build real relationships over time that deepen your commitment to each other and lead to long-term loyalty on both sides?…
Read More →Membership 101: The Importance of Personalization
Associations are built on relationships. Sure, we have boards of directors and bylaws and committee structures and membership structures and org charts and departmental structures and hierarchies and employee manuals and policies and procedures and…
Read More →Associations Respond to Hurricane Harvey
In case you missed it, ASAE’s Collaborate forum (member login required) has recently been hosting a robust discussion of how associations are helping their members and the local community in Houston and southwest Louisiana respond…
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How to Be a Better Boss
A good friend of mine recently returned to the 9-to-5 office world after several years of freelancing while her kids were small, and she asked me if I had any advice about being a better…
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Membership 101: What IS “Engagement,” Anyway?
Association membership professionals, particularly in the last several years, talk about engagement A LOT. We want our members to be more engaged. We want to measure engagement. We want to score engagement. We want to…
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Happy Fabulous Five, Spark!
Today marks five years since I launched Spark Consulting. As I look back on the past five years, I have much to be grateful for. Leading that list is all the people who’ve contributed to…
Read More →Q&A on D&I
Did you miss the July 12 webinar my Include Is a Verb co-author Sherry Marts and I presented for the Wild Apricot Experts series on living your talk on D+I? Never fear! The recording is now available:…
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