Blog
Associations Respond to Hurricane Harvey
In case you missed it, ASAE’s Collaborate forum (member login required) has recently been hosting a robust discussion of how associations are helping their members and the local community in Houston and southwest Louisiana respond…
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How to Be a Better Boss
A good friend of mine recently returned to the 9-to-5 office world after several years of freelancing while her kids were small, and she asked me if I had any advice about being a better…
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Membership 101: What IS “Engagement,” Anyway?
Association membership professionals, particularly in the last several years, talk about engagement A LOT. We want our members to be more engaged. We want to measure engagement. We want to score engagement. We want to…
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Happy Fabulous Five, Spark!
Today marks five years since I launched Spark Consulting. As I look back on the past five years, I have much to be grateful for. Leading that list is all the people who’ve contributed to…
Read More →Q&A on D&I
Did you miss the July 12 webinar my Include Is a Verb co-author Sherry Marts and I presented for the Wild Apricot Experts series on living your talk on D+I? Never fear! The recording is now available:…
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Membership 101: The Welcome Series
When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3…
Read More →Moving From Talk to Action on Diversity and Inclusion
Does your organization have a compelling statement on diversity and inclusion that doesn’t seem to be reflected in your day to day operations? Don’t worry – lots of organizations face the same challenge. Join Sherry…
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Membership 101: Why Did They Join?
My last membership 101 blog post addressed the question: how do I know when it’s time to ask a prospect to join my association? The answer was: by studying your data. Data can tell you when…
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Walking Your Talk on D+I
For those of us who are “on the bus” on the value of genuine diversity and inclusion, this is the crux of the matter: how do we effectively walk our talk on D+I? We have…
Read More →Why Do Our D+I Efforts Fall Short?
Our D+I efforts fail for a number of reasons: Beautiful statements and a handful of ghettoized programs don’t fundamentally change behavior. We create “goals” that are not actionable and have no measures attached. Every single…
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