Blog
What Makes the Association D+I Environment Unique?
In short, relationships. Most of the focus on diversity and inclusion in the for-profit world is on staff and, to a lesser degree, boards of directors (which, of course, only some for-profit companies have). The…
Read More →Key Concepts in Diversity and Inclusion
As Joe Gerstandt points out in his sidebar in Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion, clarity is key. We need a shared and widely understood vocabulary of “concise, clear, actionable…
Read More →Include Is a Verb
Associations know the research that the Millennial generation that is rapidly becoming the majority of our workforce and membership base is the most diverse generation we’ve ever had in the US – and that the…
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Membership 101: How Do I Know When To Ask?
My last membership 101 post ended: You continue to do that [make offers] for a few cycles, THEN ask her to marry you, once you both know it’s right. Which begs the question: how do you…
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Membership 101: Ladder of Engagement
As I discussed in the last post in this series, membership is all about relationship building. The mechanism you use to build that relationship is the ladder of engagement. Simply put, just like you wouldn’t…
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Membership 101: Lead Generation
Where does the membership relationship start? It begins with lead generation. People who might want to become members of your association have to find out that you exist. Lead generation is first contact (and please…
Read More →This Is Not a Good Look for Us
It’s an open secret that associations are deeply concerned about – and struggling with – our ability to recruit and retain Millennial young professionals, both as members and as association executives and talent in our…
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Membership 101: Recruitment versus Retention versus Renewal
Three great tastes that taste great together. Recruitment, retention, and renewal are related, but they aren’t the same thing. Recruitment is what you do to get people in the door of your association in the first…
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Membership 101: MVP
Not Most Valuable Player, Member Value Proposition It may seem obvious to say this, but people have to choose to join your association. What are their other options? Join a competitor non-profit Join a competitor…
Read More →Launching: Membership 101 Series
I’ve had several clients hire me recently to do webinars/presentations on basic concepts in membership. It occurred to me that other people might want this information, too. So I’m launching a series of blog posts…
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