Blog
Membership 101: Lead Generation
Where does the membership relationship start? It begins with lead generation. People who might want to become members of your association have to find out that you exist. Lead generation is first contact (and please…
Read More →This Is Not a Good Look for Us
It’s an open secret that associations are deeply concerned about – and struggling with – our ability to recruit and retain Millennial young professionals, both as members and as association executives and talent in our…
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Membership 101: Recruitment versus Retention versus Renewal
Three great tastes that taste great together. Recruitment, retention, and renewal are related, but they aren’t the same thing. Recruitment is what you do to get people in the door of your association in the first…
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Membership 101: MVP
Not Most Valuable Player, Member Value Proposition It may seem obvious to say this, but people have to choose to join your association. What are their other options? Join a competitor non-profit Join a competitor…
Read More →Launching: Membership 101 Series
I’ve had several clients hire me recently to do webinars/presentations on basic concepts in membership. It occurred to me that other people might want this information, too. So I’m launching a series of blog posts…
Read More →Letter to ASAE – ASAE’s Response
ASAE has officially responded to those of us who expressed concern about the association industry response to the 2016 Presidential election. Thanks to John Graham and Scott Wiley for allowing me to publicly share their…
Read More →Associations and Trump’s Travel Ban
Airports and cities large and small erupted into chaos this weekend as Donald Trump’s executive order temporarily banning Muslims from Iraq, Syria, Sudan, Iran, Somalia, Libya and Yemen from entering the US took effect. People with…
Read More →Where are the YPs?
“How can I recruit young professional members if there are no young professionals entering our industry?” I’ve been thinking about this question a lot recently, not least of which because I have a client that…
Read More →What Really Worked in 2016?
Beth Brodovsky, who hosts the Driving Participation podcast (and if you haven’t checked it out yet, what are you waiting for?) recently asked a bunch of her former guests this insightful question for a year-end…
Read More →Further Election 2016 Association Industry Responses
ASAE has posted further clarification of their position on the incoming administration. While I am heartened to see ASAE specifically mention “…work[ing] with the new administration in a manner consistent with our commitment to diversity…
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