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Association Industry Response to the Election
As you may have seen in Associations Now Online, ASAE recently signed onto a National Association of Manufacturers-organized letter of support to President-Elect Trump. While this has been common practice in previous presidential elections and…
Read More →Letter to John Graham and Scott Wiley
Monday, November 21, 2016 John Graham, President & CEO, ASAE Scott Wiley, Chairman, ASAE Dear John and Scott: This letter is a call for meaningful community-wide dialogue and action on behalf of a nation at risk….
Read More →What Should Associations Do to Bridge the Education to Employment Gap?
If you’ve been persuaded by the information I’ve shared about The Association Role in the New Education Paradigm the past few days that we do have a large-scale problem that associations are uniquely equipped to address…
Read More →The Association Advantage
Yesterday, I mentioned that associations have some inherent advantages in bridging the education to employment gap for the audiences we serve. What are they? Direct connection to employers Experience with certification and credentialing Market opportunity…
Read More →Disruption in Education
What are some of the forces impacting education in 2016? Incorporating technological advances in the classroom Decreasing public funding Increasing class sizes High-stakes testing in K-12 Exploding student debt Decreasing on-time college and university graduation…
Read More →The Perfect Storm
I’d like to share some sobering statistics about higher education and employment: In the United States, students graduate from college with an average debt load of nearly $29,000. Total student debt in the U.S. is…
Read More →What REALLY Drives Success for Your Association?
Information overload – we all experience it personally, every day, with our emails and social media feeds and online media and print media and broadcast media, and that’s hard enough to manage. But in 2016,…
Read More →Is Growth Necessarily Good?
For membership associations, total membership count tends to be one of the key pieces of data we report to our senior leadership, our Board, and often publicly. And up is always better, right? Not necessarily….
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Do You Know How to Be A Member?
YAY! You just got a new member! Hopefully, she’ll acclimate and find her place and stay with you forever. Wait: “hopefully”? We can do better than that. Here’s the question you need to ask yourself:…
Read More →What Is Your “Customer Journey”?
Reading a recent article in the Harvard Business Review on the topic of “customer journeys” got me thinking about their role in the association space. What is a “customer journey”? The example HBR used was of…
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