Blog
The Perfect Storm
I’d like to share some sobering statistics about higher education and employment: In the United States, students graduate from college with an average debt load of nearly $29,000. Total student debt in the U.S. is…
Read More →What REALLY Drives Success for Your Association?
Information overload – we all experience it personally, every day, with our emails and social media feeds and online media and print media and broadcast media, and that’s hard enough to manage. But in 2016,…
Read More →Is Growth Necessarily Good?
For membership associations, total membership count tends to be one of the key pieces of data we report to our senior leadership, our Board, and often publicly. And up is always better, right? Not necessarily….
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Do You Know How to Be A Member?
YAY! You just got a new member! Hopefully, she’ll acclimate and find her place and stay with you forever. Wait: “hopefully”? We can do better than that. Here’s the question you need to ask yourself:…
Read More →What Is Your “Customer Journey”?
Reading a recent article in the Harvard Business Review on the topic of “customer journeys” got me thinking about their role in the association space. What is a “customer journey”? The example HBR used was of…
Read More →Turning Ideas into Reality
Also known as “the hard part.” I’ve been working with an association lately where the focus of the engagement is on transforming the organization. I’m specifically working with them on a membership transformation, but a…
Read More →Engagement: It’s Not About You
There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about scoring systems. People talked about tech platforms to track and report on the scores. People…
Read More →Recruit the Whole Person
I was recently chatting with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board) about membership recruitment. Andrea’s been a volunteer with ASAE’s research committee, which supports the work of the…
Read More →Retention is a Relationship
And you can’t claim to have a relationship with people you don’t know. This topic has come up frequently with clients in the past six months, both within full engagements, where we’ve been looking at…
Read More →What’s Your Marketing Resolution for 2016?
I’m totally stealing this idea from smartie Beth Brodovsky, who emailed me this same question recently for her Driving Participation podcast series. My resolution for association marketers would be for us to stop talking about…
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