Blog
Giving Tuesday Thoughts
#GivingTuesday is not a huge thing in associations – although the ASAE Foundation has done some nice work on social media drawing attention to their donors today (more than directly asking for donations). But it’s…
Read More →The Lean Startup Changes Everthing
I’m excited to share the launch of the seventh whitepaper in the ongoing Spark whitepaper series, Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. The whitepaper addresses a simple (but not…
Read More →Innovate the Lean Way
“There’s no bigger waste than investing resources working on the wrong thing.” Guillermo Ortiz de Zarate, Director, Information Systems, National Council of Architectural Registration Boards (NCARB) Given associations’ tight resources, we can’t afford to waste…
Read More →I’ve Looked at RFPs from Both Sides Now – Part 2
Reposting this (slightly edited) Thanks for Playing classic, because this topic has come up recently on ASAE’s Collaborate online community. Clients aren’t the only ones who could use some advice to make the Request for…
Read More →I’ve Looked at RFPs from Both Sides Now
Reposting this (slightly edited) Thanks for Playing classic, because this topic has come up recently on ASAE’s Collaborate online community. In 18+ years in association management, I’ve been on both sides of the Request For…
Read More →Recapping the Outside-In Engagement #Assnchat
Anna Caraveli (The Demand Networks) and I had the opportunity to guest moderate #assnchat on Tuesday, July 14, with discussion focused around the issues we raise in our new whitepaper, Leading Engagement from the Outside-In…
Read More →Leading Engagement from the Outside-In
I’m excited to share the launch of the sixth whitepaper in the ongoing Spark whitepaper series, Leading Engagement from the Outside-In: Become an Indispensable Partner in Your Members’ Success. Co-authored with Anna Caraveli (The Demand…
Read More →Supercharge Member Loyalty & Power Community Engagement
“Those who can, do. Those who can do more, volunteer.” During our April 16 Higher Logic Learning Series webinar on volunteerism in honor of National Volunteer Week (#NVW2015), Peggy Hoffman and I were unable to…
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Turning Good Ideas Into Action
Looking to increase your association’s revenue? Growth can come about either through acquiring new customers/members or increasing sales to existing customers/members. And you can sell either existing programs, products, and services or new programs, products,…
Read More →Review: When Millennials Take Over
“Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it.” I recently had the opportunity to read a review copy of When Millennials Take Over,…
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