Blog
Recapping the Outside-In Engagement #Assnchat
Anna Caraveli (The Demand Networks) and I had the opportunity to guest moderate #assnchat on Tuesday, July 14, with discussion focused around the issues we raise in our new whitepaper, Leading Engagement from the Outside-In…
Read More →Leading Engagement from the Outside-In
I’m excited to share the launch of the sixth whitepaper in the ongoing Spark whitepaper series, Leading Engagement from the Outside-In: Become an Indispensable Partner in Your Members’ Success. Co-authored with Anna Caraveli (The Demand…
Read More →Supercharge Member Loyalty & Power Community Engagement
“Those who can, do. Those who can do more, volunteer.” During our April 16 Higher Logic Learning Series webinar on volunteerism in honor of National Volunteer Week (#NVW2015), Peggy Hoffman and I were unable to…
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Turning Good Ideas Into Action
Looking to increase your association’s revenue? Growth can come about either through acquiring new customers/members or increasing sales to existing customers/members. And you can sell either existing programs, products, and services or new programs, products,…
Read More →Review: When Millennials Take Over
“Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it.” I recently had the opportunity to read a review copy of When Millennials Take Over,…
Read More →Four Keys to Writing Good Marketing Copy
How do you write good marketing copy? In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real…
Read More →Seven Keys to Great Testimonials
One of the best ways to promote your association and its programs, products, and services is to let your members, customers, audiences, and other stakeholders do it for you. In other words, to use testimonials….
Read More →The Mission Driven Volunteer Rides Again!
Earlier this month, Mission Driven Volunteer co-author Peggy Hoffman and I had the opportunity to present about our research on this topic for Wild Apricot. As is often the case with webinars, we weren’t able…
Read More →Five Tips for Overcoming Your Fear of Sales
One of the toughest things in marketing is crossing over into sales. While our end goal is to get people to buy what we’re selling, no one wants to be the sleazy used car dealer….
Read More →More Tips to Improve Your Open Rate
Tips to help your blast emails shine, Part 2: Personalize it – It’s 2014. We all have the ability to send emails to “Dear Elizabeth” rather than “Dear Colleague” so be sure to call people…
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