Blog
How Do I Know What to Charge?
One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy…
Read More →Five Tips to Increase Your Email Open Rate
Want to increase your bulk email open rate? Of course you do! The subject is the most important part of the email. Spend time writing a meaningful one that will ensure your recipient will open…
Read More →The Truth about Bad WOM
There’s a dark side to Word of Mouth, too. Negative reviews are inevitable. So what should you do in response? Develop serenity to accept the things you can’t change: You WILL get negative reviews. Expect…
Read More →Getting Good WOM
Want to increase your sales, market impact, and online search? According to MarketShare/Keller Fay, word of mouth has a significant, measurable impact on your marketing. A 10% lift in WOM leads directly to a 1.5%…
Read More →Seven Keys to Marketing Success
Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more…
Read More →The Whats, Whys, and Hows of Brand Identity Guides
A number of clients have been working on various branding related issues lately, so I’m so pleased to be able to share this guest post from my colleague Sharon Bending at Rx Creative Lab on…
Read More →Matching Your Channel to Your Audience
One of the most important principles in creating successful multi-channel communications is to match your channel to your audience and your purpose. Are you sharing information about something that’s open to the public? Use public…
Read More →Explaining Marketing to a Kid
A few years ago, the association that I was working for had probably the best “bring your kid to work” day I’ve ever seen. One of our activities was a “career scavenger hunt,” where the…
Read More →Five Ways NOT to Brainstorm
Brainstorming has come under fire recently as being a crummy way of coming up with new ideas. Perhaps it’s because people are doing one or more of the following? Inviting as many people as possible…
Read More →Five Tips for Success with Ad Hoc Volunteers
Thanks to ASAE’s 2008 Decision to Volunteer study, we know that our members are eager to volunteer. But thanks to generational trends and research, we know that our volunteers are looking for different volunteer experiences,…
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