Blog
Four Keys to Writing Good Marketing Copy
How do you write good marketing copy? In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real…
Read More →Seven Keys to Great Testimonials
One of the best ways to promote your association and its programs, products, and services is to let your members, customers, audiences, and other stakeholders do it for you. In other words, to use testimonials….
Read More →The Mission Driven Volunteer Rides Again!
Earlier this month, Mission Driven Volunteer co-author Peggy Hoffman and I had the opportunity to present about our research on this topic for Wild Apricot. As is often the case with webinars, we weren’t able…
Read More →Five Tips for Overcoming Your Fear of Sales
One of the toughest things in marketing is crossing over into sales. While our end goal is to get people to buy what we’re selling, no one wants to be the sleazy used car dealer….
Read More →More Tips to Improve Your Open Rate
Tips to help your blast emails shine, Part 2: Personalize it – It’s 2014. We all have the ability to send emails to “Dear Elizabeth” rather than “Dear Colleague” so be sure to call people…
Read More →How Do I Know What to Charge?
One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy…
Read More →Five Tips to Increase Your Email Open Rate
Want to increase your bulk email open rate? Of course you do! The subject is the most important part of the email. Spend time writing a meaningful one that will ensure your recipient will open…
Read More →The Truth about Bad WOM
There’s a dark side to Word of Mouth, too. Negative reviews are inevitable. So what should you do in response? Develop serenity to accept the things you can’t change: You WILL get negative reviews. Expect…
Read More →Getting Good WOM
Want to increase your sales, market impact, and online search? According to MarketShare/Keller Fay, word of mouth has a significant, measurable impact on your marketing. A 10% lift in WOM leads directly to a 1.5%…
Read More →Seven Keys to Marketing Success
Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more…
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