Blog
Big Data = Big Opportunity
From the new Spark whitepaper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, written with Peter Houstle: Ultimately, Big Data supports innovation and allows us to do predictive marketing. Why is that? With…
Read More →Evidence-Based Decision Making for Associations
I’m excited to share the launch of the fifth whitepaper in the ongoing Spark whitepaper series, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations. Co-authored with Peter Houstle (Mariner Management), the whitepaper tackles…
Read More →Strategy, Risk, and Implementation
Final day of whitepaper release week! From the new Spark whitepaper, Risk: The Missing Link Connecting Strategy to Implementation, co-authored with Jamie Notter (JamieNotter.com) and Leslie White (Croydon Consulting): Having…conversations around risk and opportunity is…
Read More →Risk, Strategy, Conflict, and Consensus
Whitepaper release week continues! From the new Spark whitepaper, Risk: The Missing Link Connecting Strategy to Implementation, co-authored with Jamie Notter (JamieNotter.com) and Leslie White (Croydon Consulting): Strategy and risk are about choosing to do…
Read More →How Does Risk Relate to Strategy?
From the new Spark whitepaper, Risk: The Missing Link Connecting Strategy to Implementation, co-authored with Jamie Notter (JamieNotter.com) and Leslie White (Croydon Consulting): Risk management is an intrinsic part of strategic thinking. When considering a…
Read More →Why Does Risk Matter?
From the new Spark whitepaper, Risk: The Missing Link Connecting Strategy to Implementation, written with Jamie Notter and Leslie White: The risk management process involves the continuous identification, assessment, prioritization, and selection of risk management…
Read More →Risk: The Missing Link Connecting Strategy to Implementation
I’m excited to share the launch of the fourth whitepaper in the ongoing Spark whitepaper series, Risk: The Missing Link Connecting Strategy to Implementation. Co-authored with Jamie Notter (JamieNotter.com) and Leslie White, CPCU, ARM, CIC,…
Read More →Mission Driven Volunteer Q&A
During our February 27 Higher Logic Learning Series webinar on The Mission Driven Volunteer, there were several questions Peggy Hoffman and I didn’t have time to answer. That’s not cool! So we answered them for…
Read More →Content Curation Revisited
Thanks in part to the recent release of the Looking Forward 2014 survey by Association Laboratory, associations execs are once again thinking about our members’ experience of information overload. According to the Association Lab survey,…
Read More →You Have to Woo Them
During my weekly project call with a client earlier this week, we were talking about the fact that it’s time to move to “phase two” of our engagement. We’ve already done a lot of good…
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