Blog
The Problem: Information Overload
From my new whitepaper, Attention Doesn’t Scale: The Role of Content Curation in Membership Associations: The concept of information overload was originated by futurist Alvin Toffler in his 1970 book Future Shock as part of…
Read More →Attention Doesn’t Scale
A few weeks ago, I had the opportunity to present on the topic Attention Doesn’t Scale: The Role of Content Curation in Membership Associations for the Indiana Society of Association Executives. As a component of…
Read More →What Is Cost to Serve?
And why does it matter? Every membership organization faces this sooner or later, and the answer, while simple, is not easy. At its most basic level: Revenue per member – Expenses per member = Cost…
Read More →“That Sounds Risky…”
Back in June, Leslie White (Croydon Consulting) and I presented a session for ASAE’s Finance and Business Operations Conference (FHRBOC). It was a simulation on risk management. We had assumed, given that it was a…
Read More →Is It Ever OK to Fire a Member?
Of course you know I’m going to say “yes,” right? So the real question is: when? And how do you do it without creating a PR nightmare in a social world? (Here’s one tip: don’t…
Read More →Membership Marketing on a Shoestring
I’m presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it’s too late to join us, I thought I could share my best membership marketing tips for…
Read More →It’s Not About the Notices
Membership retention isn’t about renewal invoices: how many you send, when, in what format. Or at least, it isn’t ONLY about the invoices. When someone decides to join your association, she’s responding to a promise…
Read More →Down with Budgets!
And I’m not the only one who thinks so. Example one: a recent discussion on the ASAE Collaborate executive list about trying to balance the annual budget cycle with making room from innovation. Example two:…
Read More →Unsuck Your Meetings
WAY back on Tuesday, August 1, the weekly #assnchat topic was productivity and time management, a personal favorite. I didn’t exactly do a rigorously scientific poll, but the #1 answer to “biggest productivity killer” was:…
Read More →A World Without Boards
A million years ago back in Dallas (actual time: just over a month), Jeff De Cagna, in his unsession on Associations Unorthodox, has asked us to think about radical questions to ask. Now I love…
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