Blog
Big Risk, Big Reward
This is IT. You’ve just come up with THE game-changing idea for your organization. It’s going to transform membership, and through it, your profession or industry. Upside: potential HUGE reward. Downside: equally HUGE risk. But…
Read More →Reaching Detente With Your Chapters
One of the truisms of association management is that national/chapter relationships are often…fraught. Even though we’re all ostensibly on the same side, it doesn’t always feel that way. Each side feels like the other is…
Read More →The Eternal Butts in Seats Debate
What do you notice – and reward – in your staff? Time at desk? Effort? Results? As you’ll soon discover, I’m pretty clearly in one camp. Some places focus on hours. Were you there at…
Read More →You Say You Want a Revolution
There’s a bit of a fracas currently occurring around the selection of James Carville and Karl Rove as opening keynoters for the 2012 ASAE Annual Meeting. To me, it raises a much larger question: how…
Read More →Super Swap Recap
About two weeks ago, ASAE-GW held the latest Super Swap. This one had a slightly different format: in the morning, we had three short presentations, each of which included some structured activity/discussion time, followed by…
Read More →Examining One’s Habits
Although I celebrate Mardi Gras every year with gusto, I’ve never taken the next step: making a Lenten resolution. No doubt, the fact that I’m not Catholic has something to do with that. But I…
Read More →Who Cares?
The Google+ “+1” button. The Facebook “like” button. “Tweet this.” These are all increasingly common forms of automated sharing. The problem, of course, is that attention STILL doesn’t scale, and, as pointed out in a…
Read More →What Do You Mean You Don’t Want Me?
Last week, the ASAE annual meeting proposal notices came out. Some of us got in, some of us didn’t, and some got a little of both. Now there are half joking – but that also…
Read More →What Is Your Brand?
It’s not your logo or your colors or your font. Those things are your brand IMAGE, but they aren’t your brand. Your brand is an idea…a feeling…an experience. To quote David Ogilvy: brand is “the…
Read More →So Long, and Thanks for All the Fish
The title of the fourth book in Douglas Adams’s The Hitchhiker’s Guide to the Galaxy, “So long, and thanks for all the fish” is the message the intellectually-superior-to-humans dolphins leave as they depart Earth just…
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