Blog
Riddle me this, Batman
The reason companies have historically been willing to pay big bucks for print ads is that the publishers can provide demographic and circulation data: i.e., we have 20,000 subscribers. 27% of them have completed college….
Read More →On the Importance of Unplugging
Or, as Phil Baumann would call it, “defraging,” and thanks to @EdBennett for the link. It seems like I end up musing on this topic at least once a year. This go round was motivated…
Read More →Twitter Story: Fundraising
I have to admit, I don’t have a story to relate about using Twitter for fundraising. And in fact, the whole issue of social media and fundraising is a bit problematic, to say the least….
Read More →Twitter Story: Marketing
I’m back from my blogcation, and continuing my Twitter tales. This one focuses on using Twitter for marketing. Three exemplars of what can be done with Twitter to market your organization are: Dell Zappos California…
Read More →Twitter Story: Broadcast
Although social media can facilitate conversations and relationships, it can also be used pretty effectively as a broadcast mechanism, Twitter included. One of the truisms of association management is that our members don’t pay attention,…
Read More →Twitter Story: Member Engagement
We all know that the Holy Grail of Associations is member engagement. Engaged members care, participate, evangelize, volunteer, and, most importantly, renew. There are LOTS of ways you can engage your members, and you should…
Read More →Twitter Story: Chat
Is your association using chat at all to reach out to members? NACHRI used chat, as embedded in Adobe Connect, rather successfully this past summer to host a discussion with a panel of experts on…
Read More →Twitter Story: Conferences
I am definitely not the first person – and I’m sure I won’t be the last – to have my Twitter epiphany at a conference. Mine came at Great Ideas 2009. I seem to have…
Read More →Twitter Story: Advocacy
One answer to the “why” of Twitter: advocacy campaigns. This past spring, a little issue popped up. You may even have heard something about it. “Health care reform” ring any bells? Sure, we all knew…
Read More →Forget the “How” – Worry about the “Why”
Leslie White and I did a two hour (well, actually 1:15 after you took out the breaks and the fact that the predecessor session went long) session on Twitter at ASAE’s social media workshop last…
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