Blog
Learning By Doing
I recently had the opportunity to participate in the January 2022 Association Insights In Old Town (ASAE login required) virtual educational session, Better Engage Your Members and Attendees to Solve Association Problems, led by Better Meetings‘s Lee Gimpel….
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Reflections After My First Time Back
This week, I attended the ASAE Technology Exploration Conference, my first in-person event since January 2020. My MAIN takeaway was that it was very good to see friends and colleagues in the industry who, for…
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Want to Generate Explosive Membership Growth?
Join me and the nice folks from Grype Digital on Tuesday, October 12 at 3:30 pm ET for Explosive Growth for Associations Through Better Membership Management, the second episode of their second season of video…
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Which Is Better: a Lot from a Little, or a Little from a Lot?
One last question from my brief series on member engagement, inspired by serving on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. Would you rather have a lot of members…
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Engagement: What About Scoring?
Back before Maddie and I launched The No BS Guide to Digital Transformation, I had been writing a brief series on member engagement, inspired by serving on a virtual panel on engagement, organized by Mary Byers, for…
Read More →Digital Transformation: Where Do I Start?
This is what it really comes down to, right? Learning about what digital transformation is (and isn’t), why it matters, what barriers are unique to associations, what advantages our industry has – that’s all interesting…
Read More →Culture Change + Vendor Selection
As my The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward co-author Maddie Grant is fond of quipping, that’s what digital transformation is: culture change + vendor selection. The technologies of digital…
Read More →Why Do Associations Struggle With Digital Transformation?
In our research for The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward, Maddie Grant and I learned that, while associations definitely still have work to do on the…
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What IS “Digital Transformation” Anyway?
When Maddie Grant and I were researching The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward, we found all sorts of definitions, depending on the perspective of the definer (marketing,…
Read More →Everything You Ever Wanted to Know about Digital Transformation…
…but were afraid to ask. Organizations of ALL types – for profit and tax exempt – have been talking about digital transformation for many years, and yet association efforts, both to digitize and to go…
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