Blog
Digital Transformation: Where Do I Start?
This is what it really comes down to, right? Learning about what digital transformation is (and isn’t), why it matters, what barriers are unique to associations, what advantages our industry has – that’s all interesting…
Read More →Culture Change + Vendor Selection
As my The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward co-author Maddie Grant is fond of quipping, that’s what digital transformation is: culture change + vendor selection. The technologies of digital…
Read More →Why Do Associations Struggle With Digital Transformation?
In our research for The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward, Maddie Grant and I learned that, while associations definitely still have work to do on the…
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What IS “Digital Transformation” Anyway?
When Maddie Grant and I were researching The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward, we found all sorts of definitions, depending on the perspective of the definer (marketing,…
Read More →Everything You Ever Wanted to Know about Digital Transformation…
…but were afraid to ask. Organizations of ALL types – for profit and tax exempt – have been talking about digital transformation for many years, and yet association efforts, both to digitize and to go…
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Preview: The No BS Guide to Digital Transformation
I’m so excited to announce that the next Spark collaborative whitepaper will be dropping ONE week from today. In it, Maddie Grant (Digital Strategist, PROPEL) and I discuss digital transformation for associations, seeking to address…
Read More →Engagement: You’re Doing It Right!
One of the other hot topics on the engagement virtual panel Mary Byers had organized for the Veterinary Medical Association on April 22 was: Who’s doing member engagement well, and what can we learn from…
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Engagement Lessons from the Pandemic
Two weeks ago, I had the opportunity to appear on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. We covered a wide range of topics, a few of which…
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Formality Is Not Always Good
Associations tend to default to a formal tone in communications. It feels safe. It can be hard to nail being appropriately funny, and no one ever got in trouble for being excessively formal, right? Well,…
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Looking Back, Looking Ahead
Today marks one year since DC shut down for the pandemic. I wrote a Twitter thread to memorialize that fact, and realized I should probably have written a blog post, even though it’s not very…
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