Blog
Preview: The No BS Guide to Digital Transformation
I’m so excited to announce that the next Spark collaborative whitepaper will be dropping ONE week from today. In it, Maddie Grant (Digital Strategist, PROPEL) and I discuss digital transformation for associations, seeking to address…
Read More →Engagement: You’re Doing It Right!
One of the other hot topics on the engagement virtual panel Mary Byers had organized for the Veterinary Medical Association on April 22 was: Who’s doing member engagement well, and what can we learn from…
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Engagement Lessons from the Pandemic
Two weeks ago, I had the opportunity to appear on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. We covered a wide range of topics, a few of which…
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Formality Is Not Always Good
Associations tend to default to a formal tone in communications. It feels safe. It can be hard to nail being appropriately funny, and no one ever got in trouble for being excessively formal, right? Well,…
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Looking Back, Looking Ahead
Today marks one year since DC shut down for the pandemic. I wrote a Twitter thread to memorialize that fact, and realized I should probably have written a blog post, even though it’s not very…
Read More →The Ask Matters
About two weeks ago, DC’s mayor, Muriel Bowser, held a series of virtual budget engagement forums to share her draft budget for FY2022. The format her team chose was extremely clever. While waiting for the…
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Partnership v. Membership: Wrapping Up and the BIG Question
The Partnership v. Membership blog point-counterpoint series I was writing with Lewis Flax got abandoned a little abruptly almost exactly one year ago. I don’t know about you, but I could use some closure. And,…
Read More →Open Letter to ASAE
Monday, January 11, 2021 Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership Stephen J. Caldeira, Chair of the Board, ASAE: The Center for Association Leadership Finally, a line has been crossed and…
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Three Challenges – Three Opportunities
As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator. Per Marketing General’s annual Membership Marketing Benchmarking Report, the Q4 2007 economic crash didn’t fully show up…
Read More →NP Tech Podcast: Cut Through the Clutter
A few weeks ago, Hilary Marsh and I had the opportunity to sit down (virtually, of course) with fusionSPAN’s Justin Burniske to talk all things content curation. The conversation was based on Hilary’s and my…
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