Blog
The Ask Matters
About two weeks ago, DC’s mayor, Muriel Bowser, held a series of virtual budget engagement forums to share her draft budget for FY2022. The format her team chose was extremely clever. While waiting for the…
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Partnership v. Membership: Wrapping Up and the BIG Question
The Partnership v. Membership blog point-counterpoint series I was writing with Lewis Flax got abandoned a little abruptly almost exactly one year ago. I don’t know about you, but I could use some closure. And,…
Read More →Open Letter to ASAE
Monday, January 11, 2021 Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership Stephen J. Caldeira, Chair of the Board, ASAE: The Center for Association Leadership Finally, a line has been crossed and…
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Three Challenges – Three Opportunities
As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator. Per Marketing General’s annual Membership Marketing Benchmarking Report, the Q4 2007 economic crash didn’t fully show up…
Read More →NP Tech Podcast: Cut Through the Clutter
A few weeks ago, Hilary Marsh and I had the opportunity to sit down (virtually, of course) with fusionSPAN’s Justin Burniske to talk all things content curation. The conversation was based on Hilary’s and my…
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Rethinking Revenue: Your Membership Plan
What happens when your membership plan becomes reality? Join me and Dana Anaman (National Association of Professional Insurance Agents) Wednesday, September 30 at 10 am ET as we take you through our journey to increase membership…
Read More →Stop Trying to be Google
If an association wants to move beyond mere aggregation and serve your members by providing real curation, what should you do? To quote my co-author HilaryMarsh: “Stop trying to be Google.” Quoting from our new…
Read More →What IS Content Curation?
Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. I do not think it means what you think it means.” Many times, when we’re using…
Read More →Help Your Members Find the Signal in the Noise
This is probably not news to you, but we’re at an information crisis point. Your members and other audiences are dealing with a flood of information during a time when the role of traditional information…
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Associations Are Communities
It’s time to act like it. Several weeks ago, when it was first becoming apparent to association executives (and everyone else) that the coronavirus pandemic was, in fact, going to be quite serious, most of…
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