Category: whitepaper

Walking Your Talk on D+I

Posted on | by Elizabeth Weaver Engel, CAE
Concentric circles of diversity and inclusion work

For those of us who are “on the bus” on the value of genuine diversity and inclusion, this is the crux of the matter: how do we effectively walk our talk on D+I? 

We have to work from the inside out, starting with our own selves, taking steps to uncover and combat our implicit biases, understanding where we do – and do not – have privilege, and answering the question “Now that I know, what will I do?”

To quote Include Is a Verb:

That is, how will you move from unconscious reaction to conscious responsibility? How will you use your privileges to help others and, at the same time, let them use theirs to help you in areas where you lack privilege?

Only then can we begin to move outward, to working on our associations as workplaces, then to our boards of directors and other volunteer leaders, then to our members, then to the professions and industries we serve.

I’d like to conclude this week’s focus on Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion with another quote from the whitepaper:

There’s a poem that begins, “When I was a young man, I wanted to change the world.” As the man relating the parable lives his life, he realizes that was too grand a goal. He scales back to changing his nation, only to recognize that, too, as too grand a project. So he decides to focus on his town, and then his family. By the time he’s an old man, he realizes that the only thing he can change, the only thing he can control, is himself, but that when you change yourself, that impacts the people around you, and the people around them, and through that, you can change your nation and the world.

Start there. Pick one thing to change in yourself. Then think about one thing you can work on in your workplace with your colleagues. Then identify one program your association o ers that you can enlist your volunteers and members to help you transform. Small steps will add up to big shifts over time.

My co-author Sherry Marts and whitepaper contributors Joe Gerstandt and Jess Pettitt will be joining KiKi L’Italien for an Association Chat focused on Include Is a Verb on Tuesday, July 11 at 2 pm. You can register here.

And, of course, don’t forget to download the whitepaper itself at http://bit.ly/2peWwP0. It includes interviews with a DELP mentor/scholar team (Shawn Boynes and Desirée Knight) and with Cie Armtead, the current chair of ASAE’s D+I committee; sidebars from noted D+I experts Jessica Pettitt, Joan Eisenstodt, and Joe Gerstandt; and case studies of three associations that are doing outstanding D+I work for the audiences they serve (the Association for Women in Science, the Entomological Society of America, and the Geological Society of America).

Why Do Our D+I Efforts Fall Short?

Posted on | by Elizabeth Weaver Engel, CAE

Our D+I efforts fail for a number of reasons:

  • Beautiful statements and a handful of ghettoized programs don’t fundamentally change behavior.
  • We create “goals” that are not actionable and have no measures attached.
  • Every single person has implicit biases – sometimes against things that they themselves are – and we don’t do enough to combat them.
  • Mandatory training tends to bring out our inner misanthropic teenager: “You’re not the boss of me!”

Fortunately, there are proven strategies to combat all of these problems, one of which is consciously training yourself to be an ally.

What is an ally? To quote Jessica Pettitt’s sidebar on allyship:

An ally supports the struggles of a historically underrepresented group even though she is not personally a member of that group.

Becoming one involves doing work on oneself and then reaching out to engage in advocacy and agency, and her sidebar includes details of how to go about all those things.

To learn more, download your free copy of  Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion, at http://bit.ly/2peWwP0, no divulging of information about yourself required.

 

What Makes the Association D+I Environment Unique?

Posted on | by Elizabeth Weaver Engel, CAE

In short, relationships.

Most of the focus on diversity and inclusion in the for-profit world is on staff and, to a lesser degree, boards of directors (which, of course, only some for-profit companies have).

The association operating environment is much more multi-layered.

Of course, we also have staff teams and boards of directors. But associations have very different relationships with our boards than for-profit companies do. Although our members are also our customers, the membership relationship is vastly more complex than the consumer relationship. We also have relationships with – and responsibilities to – the professions and industries we serve for which there is no parallel in the for-profit world.

The case studies in Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion clearly illustrate the challenges inherent in and opportunities granted by our unique operating environment:

  • The Association for Women in Science has successfully navigated the transition from a largely homogenous board of directors to one that is truly inclusive, while also avoiding the trap of tokenism.
  • The Entomological Society of America has created a strong code of conduct for their events that not only aims to reduce instances of harassment at events but also provides a concrete action plan for dealing with them appropriately when they do occur.
  • The Geological Society of America has responded creatively to the dual imperatives to recruit more people into the field and to increase the diversity of those recruits.

To download your free copy of  Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion, visit http://bit.ly/2peWwP0, no divulging of information about yourself required.

Key Concepts in Diversity and Inclusion

Posted on | by Elizabeth Weaver Engel, CAE

As Joe Gerstandt points out in his sidebar in Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion, clarity is key. We need a shared and widely understood vocabulary of “concise, clear, actionable language” in order to make progress on D+I.

So that’s where Sherry Marts and I start: by defining terms, some of which may be familiar to you and some of which may be new.

  • What do we actually mean when we use the term diversity? What about inclusion?
  • What “counts” as diversity, and why does it matter?
  • What is intersectionality? How does it affect us?
  • What is “covering,” and why is it a problem?
  • What is tokenism, and how can we move past it?

Or as Joe put it:

Powerful statements of commitment to diversity and inclusion matter. But without a clear understanding of what we mean when we say “diversity” or “inclusion,” widespread agreement on how that will affect our daily actions, and a shared sense of responsibility for taking those actions, such statements are ultimately meaningless.

So that’s where we start, with creating the shared understanding necessary for meaningful action. To download your free copy of  Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion, visit http://bit.ly/2peWwP0, no divulging of information about yourself required.

Include Is a Verb

Posted on | by Elizabeth Weaver Engel, CAE

Associations know the research that the Millennial generation that is rapidly becoming the Cover image Include is a Verb whitepapermajority of our workforce and membership base is the most diverse generation we’ve ever had in the US – and that the yet-to-be-named generation coming up behind them is even more so.

We know that increased diversity and real inclusion produce increased innovation, better decision-making, faster and more creative problem-solving, better outcomes, and an improved bottom line.

We know that D+I is the right thing to do.

And we tend to have strong statements that reflect all that.

The place we often struggle is with turning our beautifully crafted D+I statements into real change in our staff teams, our volunteer leadership, our memberships, and the professions and industries we serve.

In Include is a Verb: Moving from Talk to Action on Diversity and Inclusion, Sherry Marts, PhD (S*Marts Consulting) and I tackle the challenge of turning associations’ powerful talk into equally impactful walk. We share some key concepts in D+I, discuss what makes the association D+I environment unique and the pros and cons that come with that, and provide concrete steps you can take for yourself, your staff, your volunteers, and your members to become a truly diverse and inclusive organization.

The whitepaper also includes interviews with a DELP mentor/scholar team (Shawn Boynes, CAE and Desirée Knight, CMP) and with Cie Armtead, the current chair of ASAE’s D+I committee; sidebars from noted D+I experts Jessica Pettitt, Joan Eisenstodt, and Joe Gerstandt; and case studies of three associations that are doing outstanding D+I work for the audiences they serve (the Association for Women in Science, the Entomological Society of America, and the Geological Society of America).

I’ll be blogging about the whitepaper for the rest of the week, highlighting some key findings and action steps you can take, but in the meantime, I invite you to download your free copy at http://bit.ly/2peWwP0 – we don’t collect any data on you to get it, and you won’t end up on some mailing list you didn’t ask for. We just use the bit.ly as an easy mechanism to count the number of times it’s been downloaded.

And don’t forget to check out the other FREE Spark whitepapers, too:

Where are the YPs?

Posted on | by Elizabeth Weaver Engel, CAE

“How can I recruit young professional members if there are no young professionals entering our industry?”

I’ve been thinking about this question a lot recently, not least of which because I have a client that is in this EXACT situation. Their industry is blue collar, but it is also one with excellent career and salary prospects and a clear educational track. That track just doesn’t happen to include college.

Associations Now recently profiled an initiative by the Plumbing-Heating-Cooling Contractors Association focused on exactly this: recruiting young people into the industry.

I’d guess that PHCC and my client aren’t the only associations struggling with this.

One of the things that basic math tells us is that associations are in for a bit of a rough patch related to membership. The fact of the matter is that GenerationX, currently in their prime career and, thus, association membership target, years, is a smaller cohort than the retiring Baby Boomers and up and coming Millennials. And while the internet didn’t kill membership for the Xers (in fact, Xers join associations at higher rates than Boomers), we’re in the middle part of the narrow part of the hourglass. Which puts pressure on associations to hang on to retiring members longer and recruit young members earlier than we historically have.

On the “hang on to them longer” front, we are assisted by the fact that Boomers are retiring later, and far more partially, than their Silent Generation forebears. While what Boomers are looking for from their memberships and what they’re willing and able to contribute as members of our professional communities may shift, they aren’t hitting 65 and bolting out the door, gold watch in hand, to move to Florida and fish full time.

On the “recruit them earlier” front, though, we’re having more trouble, not least of which because, for some of us, young people aren’t showing up to our professions or industries in the first place.

What can we do about that?

Associations have enormous untapped advantages in filling the workforce pipeline for the professions and industries we serve:

  • We have direct connections to, and existing relationships with, employers, so we know what they need in entry-level and junior workers.
  • We own non-college certification and credentialing. No other sector has as much experience with this as we do.
  • We’re lightening fast, at least compared with hidebound higher education.
  • We know how to educate non-traditional students in non-traditional settings.

To learn more about what you association can do to help create your universe of future members, check out The Association Role in the New Education Paradigm, the latest Spark whitepaper, co-authored with Shelly Alcorn, CAE, Alcorn Associates Management Consulting. It includes case studies of associations that are doing good work in educating the next generation of professionals in their industries, and practical steps you can take right now to position your association for success in this critically important arena.

Get your free copy today at http://bit.ly/29CIquL.

 

What Should Associations Do to Bridge the Education to Employment Gap?

Posted on | by Elizabeth Weaver Engel, CAE

If you’ve been persuaded by the information I’ve shared about The Association Role in the New Education Paradigm the past few days that we do have a large-scale problem that associations are uniquely equipped to address (and I hope you have), the next question is: where do we start?

Shelly and I have some advice to offer:

  • Adopt a strategic approach (which is generally good advice for just about any problem)
  • Conduct ongoing and in-depth workforce analysis (and we have some specific tips how to do that)
  • Clearly define actual competencies needed (stop the “degree as proxy” madness!)
  • Clearly define career pathways
  • Familiarize yourself with new learning technologies
  • Professionalize content delivery (no, it’s not OK to rely on volunteers for everything all the time – you may have to pay some people)
  • Consider certification
  • Create effective alliances (you don’t have to go it alone)

Not sure what that would all look like? Remember that we also provide case studies of associations doing good work in these areas:

  • HR Certification Institute
  • Maryland Association of CPAs
  • National Association of Licensed Practical Nurses
  • Ohio Society of Certified Public Accountants

Find out more about how to do good while doing well in addressing this critical socioeconomic issue by downloading your free copy of The Association Role in the New Education Paradigm at http://bit.ly/29CIquL, no divulging of information about yourself required.

The Association Advantage

Posted on | by Elizabeth Weaver Engel, CAE

Yesterday, I mentioned that associations have some inherent advantages in bridging the education to employment gap for the audiences we serve. What are they?

  • Direct connection to employers
  • Experience with certification and credentialing
  • Market opportunity provided by our non-profit status
  • Experience with non-traditional students and learning environments

You can find out  more about how Shelly Alcorn, my co-author, and I think associations can leverage these unique skills by downloading your free copy of The Association Role in the New Education Paradigm at http://bit.ly/29CIquL, no divulging of information about yourself required.

Disruption in Education

Posted on | by Elizabeth Weaver Engel, CAE

What are some of the forces impacting education in 2016?

  • Incorporating technological advances in the classroom
  • Decreasing public funding
  • Increasing class sizes
  • High-stakes testing in K-12
  • Exploding student debt
  • Decreasing on-time college and university graduation rates
  • Scandals in for-profit education
  • Skills gaps and lack of agreement on the purpose of higher education
  • Disconnection between learning outcomes and required workforce KSAs

These forces combine to produce the statistics I cited yesterday: while more than 73 million young people, worldwide, are unemployed, in the US alone, 32% of employers can’t find qualified workers.

Shelly Alcorn, my co-author, and I believe associations are uniquely positioned to help address this gap. I’ll share more about how later this week, or you can find out now by downloading your free copy of The Association Role in the New Education Paradigm at http://bit.ly/29CIquL, no divulging of information about yourself required.

 

The Perfect Storm

Posted on | by Elizabeth Weaver Engel, CAE | 1 Comment on The Perfect Storm

I’d like to share some sobering statistics about higher education and employment:

  • In the United States, students graduate from college with an average debt load of nearly $29,000.
  • Total student debt in the U.S. is $1.23 trillion and rising.
  • 47% of college-educated workers under 25 work in jobs
    that do not require a college degree.
  • Worldwide, 73.3 million people under the age of 25 are unemployed,
    representing 36.7% of total global unemployment.
  • In the United States in 2015, 32% of employers reported
    struggling to find qualified workers.
  • By 2020, 65% of all jobs in the United States will require some
    form of postsecondary education or training.
  • By 2020, the shortfall of postsecondary-educated Americans will
    approach 20 million.
  • 47% of jobs in the United States will be significantly impacted by artificial intelligence and automation within the next decade.

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm, the eighth white paper in the ongoing Spark collaborative series.

Written with Shelly Alcorn, CAE (Alcorn Associates Management Consulting), the white paper reviews research on the disruptions currently affecting both K-12 and postsecondary education, talks about the future of a workforce impacted by skills gaps and automation, and details what Shelly and I believe to be inherent association advantages in being part of the solution to this significant global socioeconomic problem.

The white paper also features sidebars by Tracy Petrillo, EdD, CAE, Chief Learning Officer, EDUCAUSE (and recent recipient of ASAE’s Professional Performance Award), discussing Competency-Based Education, and by Polly Siobhan Karpowicz,MBA, CAE, ASAE Research Committee, on new research the ASAE Foundation is undertaking in this area.

We also share case studies of organizations doing excellent work preparing their audiences for the future of employment:

  • HR Certification Institute
  • Maryland Association of CPAs
  • National Association of Licensed Practical Nurses
  • Ohio Society of Certified Public Accountants

The white paper concludes with practical advice for associations that are eager to get started reshaping education, the employment market, and lifetime learning for the professions and industries you serve.

I’ll be blogging more about the white paper this week, but in the meantime, download your free copy of The Association Role in the New Education Paradigm at http://bit.ly/29CIquL, no divulging of information about yourself required.

And don’t forget to check out the other FREE Spark whitepapers, too: