Clients

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How has Spark helped other associations?

  • American Ambulance Association – new membership structure modeling
  • American Association for the Advancement of Science – senior adviser to then-CEO Alan Leshner, PhD, for membership transformation initiative, meetings function audit
  • American Association of Physician Specialists – organizational strategy development
  • American Association of Veterinary State Boards – non-dues revenue project using lean startup methodology
  • AACE International – membership recruitment campaign, implementation support, marketing strategy
  • American Chemical Society – cost to serve members analysis and report
  • American Council on the Teaching of Foreign Languages – new membership structure modeling – read about the project in Associations Now 
  • Association of Energy Services Professionals – membership growth project
  • American Medical Student Association – annual conference marketing campaign strategy and execution
  • American Society of Plant Biologists – membership renewal campaign, meetings and event services marketing strategy, Plantae online community marketing strategy, membership recruitment strategy, membership welcome strategy and campaign
  • American Society for Reproductive Medicine – membership audit, recruitment campaign
  • American Speech-Language-Hearing Association – program area branding initiative
  • Anxiety and Depression Association of America – membership marketing strategy and campaign, end of year fundraising campaign
  • Association of American Colleges & Universities – membership dues restructuring
  • Capitol Hill Restoration Society – membership, communications, and technology strategy audit
  • CFA Society Minnesota – member engagement strategy creation and implementation support
  • Consortium for School Networking – interim membership director
  • Coulter Cos. – marketing strategy for a Coulter client
  • Envelope Manufacturers Association – membership strategy
  • HERC – membership coaching
  • IHG Owners Association – membership audit, recruitment and retention strategy, implementation support, strategic planning support, report on trends in association communications
  • International Association of Innovation Professionals – facilitating a strategic direction workshop with the board of directors and providing a strategic roadmap from the results
  • International Downtown Association – member dues restructuring
  • International Foundation of Employee Benefit Plans – membership audit examining and making recommendations for their relationship with sister association the International Society of Certified Employee Benefit Specialists
  • International Order of the Golden Rule – membership audit, membership recruitment and retention campaign, annual conference & solutions center marketing campaign
  • The Minerals, Metals & Materials Society – membership growth project
  • NACE International – customer research focused on professional development needs
  • National Association of Professional Insurance Agents –  affiliate membership marketing strategy and collateral, affiliate leader coaching
  • National Association of School Nurses – affiliate leader training (funded in part by an ASAE Foundation innovation grant)
  • National Council for Measurement in Education – membership metrics audit, reinstatement campaign
  • National School Boards Association – revenue growth strategy project, strategic learning project
  • National Society of Compliance Professionals – membership audit
  • Next Wave Group – on-call director of membership
  • NICSA – new membership structure modeling – read about the project in Associations Now
  • PEAK Grantmaking – staff and volunteer onboarding training documents related to volunteer management and customer / member service
  • Refrigerating Engineers and Technicians Association – membership marketing strategy
  • Residential Real Estate Council – state networks support and alignment engagement
  • SHAPE America – membership recruitment strategy, including new membership structure modeling, implementation support – read about the project in Associations Now
  • SMACNA – associate membership program audit
  • Supply Chain Management Association Ontario – member and volunteer engagement project
  • Zero To Three – membership audit, membership strategy

Training and Speaking Engagements

  • American Academy of Family Physicians – chapter leader training on membership and marketing, member engagement
  • American Academy of Neurology – membership training
  • American Health Care Association – state affiliate leader training on membership recruitment, retention, and engagement
  • American Nurses Association – state affiliate leader training on volunteer engagement, staff and state affiliate leader training on member engagement, facilitating state affiliate leader strategic priority setting for 2018
  • ASAE – Association Management Week facilitator, membership development and effectively managing volunteer committees and task forces
  • California Dental Association – leadership training on data-driven decision making and volunteer engagement
  • Consortium for School Networking – state chapter leader training on a variety of topics in chapter management and development
  • Federal Bar Association – leadership training on member engagement and innovation in a post-pandemic world
  • Financial Executives International – chapter leader training on member engagement
  • GrowthZone – membership recruitment & retention training for clients
  • HERC – board of directors retreat presenter and facilitator, member engagement and member value proposition
  • Independent Electrical Contractors – chapter leader training on member engagement
  • Industrial Designers Society of America – component leader training on identifying and solving membership challenges
  • Institute of Food Technologists – section leader training on member engagement
  • International Congress and Convention Associations – speaker on the association role in the new education paradigm
  • International Institute of Law Association Chief Executives – leadership training on member engagement and innovation in a post-pandemic world
  • International Sign Association – affiliate executive director training on member engagement
  • Kansas Society of Association Executives/Kansas City Society of Association Executives – speaker on member engagement
  • Mississippi Society of Association Executives – speaker on content curation and member engagement
  • Midwest Society of Association Executives – speaker on volunteerism and membership
  • Montana Society of CPAs – coaching on mission driven volunteering
  • National Apartment Association – affiliate leader training on member engagement in a post-COVID world, affiliate leader training on solving membership challenges
  • National Association of Home Builders – chapter leader training on membership marketing
  • National Association of School Nurses – affiliate leader training on lean startup
  • National Association of Professional Insurance Agents – affiliate leader training on membership recruitment and retention, affiliate leader membership models workshop
  • National Corn Growers Association – state chapter leader training on member engagement
  • National Forum for Black Public Administrators – chapter leader training on membership recruitment and retention
  • NimbleUser – speaker on member engagement and lean startup innovation
  • PASAE – speaker on content curation
  • PEAK Grantmaking – half-day workshop on volunteerism for chapter and peer group leadership retreat at annual convening, staff training on volunteer management
  • Reading Partners DC – workshop on facilitating challenging conversations for annual staff retreat
  • State Bar of Texas – speaker on membership recruitment and retention
  • Texas Society of Association Executives – speaker on member engagement
  • Ubiquity University – developing a micro-course on lean startup methodology and the social lean canvas
  • YourMembership.com – speaker on content curation and member engagement

Writing and Editing Engagements

  • fusionSPAN – “Dear Betty” advice column, Small Staff – Big Impact blog
  • ORCID – drafting and editing membership marketing copy
  • SocialFish – contributor to a whitepaper on the future of private online communities for a SocialFish client

How can Spark help you?

Engagements include strategy consulting; research; survey and data analysis; recommendations reporting and presentations; campaign planning and execution; development of methodologies; staff, volunteer leader, member and prospect interviews; and project management for:

  • Membership strategy
  • Non-dues revenue programs
  • Lean startup methodology
  • Dues structure
  • Membership benefits analysis
  • Recruitment and retention campaigns
  • Membership audits
  • Marketing strategy
  • Marketing campaigns
  • Marketing audits
  • Affiliate strategy
  • Primary and secondary research
  • Departmental analysis
  • Organizational benchmarking
  • Staff development and coaching
  • Volunteer development and coaching
  • Speaking and presenting
  • Training
  • Writing
  • Editing

Find out more under the Services page.

Image credit: Mad Fish Digital