CRM: The Philosophy

Posted on April 9, 2013 | by Elizabeth Weaver Engel, CAE

From the new Spark whitepaper, Member Relations: An Association-Centric Approach to Customer Relationship Management:

CRM, properly understood, supported, and implemented, helps us manage customer (member and non-member) relationships in a coordinated way across our associations so that every staff member can access the information we maintain on our audiences and use that information effectively to build stronger relationships with those audiences.

Want more? Download your free copy at http://bit.ly/10s8UUb.

3 thoughts on “CRM: The Philosophy”

Will Slade says:

April 10, 2013 at 11:45 am

Elizabeth – excellent white paper from you (and George Breeden) that explains CRM strategy for the association community. Nice work.
Elizabeth Weaver Engel, CAE says:

April 10, 2013 at 12:53 pm

Thanks Will! We had fun working on it and hope people find it helpful.
Pingback: CRM: The Philosophy

Comments are closed.

The Risk and Strategic Decision Making session was a valuable use of time and resources, exceeding expectations! The presenters delivered a session packed with information, which included leading us through a series of team activities, enabling us to delve further into our processes and how we manage risk. Our team collectively learned a lot, including that risk has many opportunities and by knowing the risk appetite of every player on the team/department, the organization can seize the opportunity leading to growth and success. Highly recommend this session for the senior staff of associations!

― Amy E. Lestition, CAE
VP, Strategic Communication and Outreach
Psychiatric Rehabilitation Association

3 thoughts on “CRM: The Philosophy”

Will Slade says:

Elizabeth Weaver Engel, CAE says:

Contact Elizabeth Weaver Engel, M.A., CAE