From the new Spark whitepaper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, written with Peter Houstle:
So once you’ve got the data, are you all set?
Nope.
Data is a necessary component of making smart, evidence-based decisions, but it is not the only component. Data needs to be supplemented by experience. In fact, neither experience nor data can exist successfully on its own. They come together through the scientific method. Don’t worry – we’re not advocating that you go back to school and earn a graduate degree in physics. We are, however, advocating that you think a little like a scientist.
To learn more about how data and experience can combine to help you make better, faster decisions, download your free copy of the whitepaper at http://bit.ly/1jwXcDX.