“What would it look like if our associations acted like a startup?”
I was honored to be featured on a recent Professionals for Association Revenue podcast with my client Chrissy Bagby, Chief Strategy Officer, American Association of Veterinary State Boards.
Chrissy and I talked about the principles of lean startup and how AAVSB is using them to identify a real and significant problem for new audience and beta-test potential solutions to find the one that will work for that audience, at a price they’re willing to pay.
Check it out at https://mypar.org/podcast/aavsb-innovation-startup/.
Prefer to read about it? Check out Innovate Smarter on the PAR blog.
Want to learn more? Check out Innovate the Lean Way, a monograph I co-authored with Guillermo Ortiz de Zárate (currently Chief Executive Officer and Executive Vice President, the American Society of Appraisers, although he was at the National Council of Architectural Registration Boards at the time) in 2015.
Image credit: Steve Blank