Can you describe what you’re selling your members in a sentence, or does it take a 3 page fold-out brochure?
3 thoughts on “What are you selling?”
Comments are closed.
Can you describe what you’re selling your members in a sentence, or does it take a 3 page fold-out brochure?
Comments are closed.
Vernon Horn says:
Some years ago at a Staff/Council retreat, I learned that what we sell is “complex thinking.” I love that, but, I'll admit, it's a hard sell.
Elizabeth Weaver Engel, CAE says:
Good answer!
Andrew says:
Remember Gitomer's motto.
People don't like to be sold, but they love to buy.