What are you selling?

Posted on April 14, 2011 | by Elizabeth Weaver Engel, CAE

Can you describe what you’re selling your members in a sentence, or does it take a 3 page fold-out brochure?

3 thoughts on “What are you selling?”

Vernon Horn says:

April 14, 2011 at 4:50 pm

Some years ago at a Staff/Council retreat, I learned that what we sell is “complex thinking.” I love that, but, I'll admit, it's a hard sell.
Elizabeth Weaver Engel, CAE says:

April 14, 2011 at 6:51 pm

Good answer!
Andrew says:

April 19, 2011 at 12:48 pm

Remember Gitomer's motto.
People don't like to be sold, but they love to buy.

Comments are closed.

The Risk and Strategic Decision Making session was a valuable use of time and resources, exceeding expectations! The presenters delivered a session packed with information, which included leading us through a series of team activities, enabling us to delve further into our processes and how we manage risk. Our team collectively learned a lot, including that risk has many opportunities and by knowing the risk appetite of every player on the team/department, the organization can seize the opportunity leading to growth and success. Highly recommend this session for the senior staff of associations!

― Amy E. Lestition, CAE
VP, Strategic Communication and Outreach
Psychiatric Rehabilitation Association

3 thoughts on “What are you selling?”

Vernon Horn says:

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