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Tag Archives: Tom Lehman

Happy Fabulous Five, Spark!

Today marks five years since I launched Spark Consulting. As I look back on the past five years, I have much to be grateful for. Leading that list is all the people who’ve contributed to the success of this Big … Continue reading

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Risk: The Missing Link Connecting Strategy to Implementation

I’m excited to share the launch of the fourth whitepaper in the ongoing Spark whitepaper series, Risk: The Missing Link Connecting Strategy to Implementation. Co-authored with Jamie Notter (JamieNotter.com) and Leslie White, CPCU, ARM, CIC, CRM, (Croydon Consulting), the whitepaper … Continue reading

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AMS, CRM, and “So Now What?”

This is the final post of launch week for the new Spark whitepaper, Member Relations: An Association-Centric Approach to Customer Relationship Management: We’ve looked at CRM as an approach, CRM as software, how AMS and CRM are alike and different, … Continue reading

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AMS v. CRM

From the new Spark whitepaper, Member Relations: An Association-Centric Approach to Customer Relationship Management: The once distinct line between AMS and CRM is blurring. CRM systems are increasingly able to integrate with third party solutions to provide additional functions, social … Continue reading

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CRM: The Software

From the new Spark whitepaper, Member Relations: An Association-Centric Approach to Customer Relationship Management: Now that we’re on board with CRM the concept, what about CRM the software? One of the major differences between CRM software and other types of … Continue reading

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CRM: The Philosophy

From the new Spark whitepaper, Member Relations: An Association-Centric Approach to Customer Relationship Management: CRM, properly understood, supported, and implemented, helps us manage customer (member and non-member) relationships in a coordinated way across our associations so that every staff member … Continue reading

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Announcing: Member Relations

I’m excited to launch the second Spark whitepaper – Member Relations: An Association-Centric Approach to Customer Relationship Management, which, with the assistance of George Breeden and Tom Lehman, I recently completed. This week, I’ll be blogging about the contents of … Continue reading

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